Let’s introduce our new campaign with AronChupa. This is a collaboration we are a little extra proud of. We asked DJ and music producer Aronchupa to put together the music for our latest campaign.
Rooted in the Scandinavian textile legacy
We are a Swedish menswear brand on a mission to tell the untold story of the origin of Scandinavian design.
Giving the original Scandinavian design a face for a global audience.
Our design symbolise the essence of autentic and minimalistic menswear inspired by the ground where Scandinavian fashion has it’s true roots.
