What is Scandi style?

Scandi style has become a widely used term in fashion, but what does it actually mean? In short, it refers to a clean, minimal and functional approach to dressing – rooted in the style sensibilities of countries like Sweden, Denmark, and Norway. If you’ve seen men wearing neutral-toned basics, oversized outerwear, and relaxed silhouettes, that’s most likely Scandi style fashion in action.

The core of Scandi fashion style

Text: Ludwig Sallander / Published 2025-08-06 / Guides

At its core, Scandi fashion style prioritizes simplicity. Most pieces are neutral in colour – black, grey, beige, navy – with no big logos or aggressive graphics. Fits tend to be straight or slightly oversized, rather than slim or tight. Key garments include Scandi style clothes like cropped jackets, wide-leg trousers, merino knitwear, and clean leather shoes.

This isn’t about being boring, it’s about stripping away what’s unnecessary. That’s part of why Scandi style clothing often looks timeless, even years later.

Scandi style men: What defines the look

When talking specifically about Scandi style men, a few things stand out. The silhouette tends to focus on volume and layering. A relaxed shirt over a thin turtleneck. An oversized wool coat with tailored pants. And footwear is often minimal – clean white sneakers or slim leather boots.

This approach blends everyday wear with slight tailoring. Think of it as “dressed-down sharpness.” It’s not formal, but it’s not sloppy either.

How to build Scandi style outfits

Start with a neutral base – like a black or beige crewneck sweater, paired with relaxed pants. Add one layer on top (usually a light coat or overshirt). Then keep everything clean: no distressing, no bold prints. For colder months, materials like wool, cotton twill and brushed fleece work well.

This is why Scandi clothing style is often described as effortless. Because the whole idea is to dress with purpose, without excess.

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Why Scandi style fashion is growing globally

Scandi style first gained international attention through interior design and furniture. The clean lines, natural materials, and functional elegance of Scandinavian furniture became synonymous with modern minimalism — and demand skyrocketed globally. Now, that same design philosophy has made a natural shift into fashion.

One reason Scandi style fashion appeals to so many is its practicality. It’s designed for layering in colder climates, it’s comfortable, and it avoids trends that fade fast. Brands that follow this look usually prioritise quality and material over hype.

Also, the rise of social media – especially fashion content from Copenhagen and Stockholm – has brought Scandi style outfits into global view. Many people now look to Scandi fashion style for inspiration, even if they don’t live in the Nordics.