Simon Lindström: Always on the Move – and the Trousers That Keep Up

With a packed schedule and a constant appetite for the next adventure, having clothes that keep up is essential. We caught up with Simon Lindström to talk about everyday life, wardrobe favourites and the trousers he keeps reaching for.

A Life in Motion

Text: Andreas Nyberg / Published 2026-11-05/ Ambassadors

Some people manage to do everything at once, and do it all with a smile. Simon Lindström is one of them. A content creator, model and TV host, he also spends five to six days a week at the gym. And whenever the opportunity arises, he's off snowboarding, wakeboarding, surfing or playing padel.

What drives him is energy and curiosity.

A Wardrobe for Every Day

We've been following Simon since early 2025, when our pieces accompanied him to a TV shoot in Thailand. This spring, they made the trip to Gotland. And now, this autumn, it's all about everyday life in Stockholm: meetings, shoots, workouts, dinners and everything in between.

That's exactly what we have in mind when designing our collections. Clothes shouldn't just work for one kind of day. They should work for every day, while making you feel like yourself.

Autumn's Favourite

When we asked which pieces he'd been wearing the most this autumn, he didn't hesitate for a second:

"The new, slightly wider fit of the suit trousers is INCREDIBLE! They're my absolute favourite trousers at home, and they go with pretty much everything."

– Simon Lindström

The trousers he's talking about are our Ethan Heavy Relaxed Fit Trousers. They combine the clean lines of classic tailored trousers with a more relaxed, slightly wider fit. Pair them with a shirt for a meeting or a knitted half-zip for the weekend. Same trousers, all week long.

Photos by Christoffer Levi.

Follow Simon on Instagram: @simon.lindstroms