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Martin Hansson in a black suede overshirt outside a Nordic villa

Christian Folin

Noah Alexandersson

Per Frick

Christian Nørgaard

Oscar Hiljemark

Viktor Claesson

Rooted in the
Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of
Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of authentic and minimalistic menswear inspired by the ground where Scandinavian fashion
has it’s true roots.

We are true Scandinavian design.