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Editorial

Welcome to our world

Navigierend durch diesen kuratierten Raum, werden Sie auf eine vielfältige Palette von Themen stoßen, die auf einfache Weise präsentiert werden.

Lookbook

Textile motion

Textile motion

Besfort Zeneli

Besfort Zeneli

SS25 - Dazed nights

SS25 - Dazed nights

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Guides

Old money style for men

Old money style for men

Midsummer clothes

Midsummer clothes

How to clean sneakers

Wie man Sneaker reinigt

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Inspiration

What is Grisch and how do you become it?

What is Grisch and how do you become it?

Find your style with corduroy shirts

Find your style with corduroy shirts

Men's Sneakers

Herrensneaker

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Rooted in the Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of autentic and minimalistic menswear inspired by the ground where Scandinavian fashion has it’s true roots.

We are true Scandinavian design.

Customers rate us 4.8/5 based on 1356 reviews.