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Discover selected pieces from past collections at exclusive prices. Available for a limited time.

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Spare 30%Dani Boucle overshirt - BeigeDani Boucle overshirt - Beige
Dani Boucle overshirt - Beige Angebot839 SEK Regulärer Preis1 199 SEK
(4.5)
Spare 30%Nash vegan suede jacket - JavaNash vegan suede jacket - Java
Nash vegan suede jacket - Java Angebot1 119 SEK Regulärer Preis1 599 SEK
(5.0)
Spare 30%Nelson knitted polo - OysterNelson knitted polo - Oyster
Nelson knitted polo - Oyster Angebot769 SEK Regulärer Preis1 099 SEK
(4.8)
Spare 50%Kean superior stretch trousers – Dark greyKean superior stretch trousers – Dark grey
Kean superior stretch trousers – Dark grey Angebot550 SEK Regulärer Preis1 099 SEK
(4.8)
BestsellerSpare 30%Harlow superior stretch trousers - BlackHarlow superior stretch trousers - Black
Harlow superior stretch trousers - Black Angebot769 SEK Regulärer Preis1 099 SEK
(4.8)
Spare 30%Aden cord zip - JavaAden cord zip - Java
Aden cord zip - Java Angebot769 SEK Regulärer Preis1 099 SEK
(4.9)
Autumn newsSpare 30%Dani boucle overshirt - BrownDani boucle overshirt - Brown
Dani boucle overshirt - Brown Angebot839 SEK Regulärer Preis1 199 SEK
(4.5)
Spare 30%Colby knitted full zip - BeigeColby knitted full zip - Beige
Colby knitted full zip - Beige Angebot839 SEK Regulärer Preis1 199 SEK
(4.8)
Spare 40%Dani Boucle overshirt - BlackDani Boucle overshirt - Black
Dani Boucle overshirt - Black Angebot719 SEK Regulärer Preis1 199 SEK
(4.5)
AusverkauftSpare 30%Reuben knitted half zip - BrownReuben knitted half zip - Brown
Reuben knitted half zip - Brown Angebot769 SEK Regulärer Preis1 099 SEK
(4.8)
Spare 50%Taribo vest - BlackTaribo vest - Black
Taribo vest - Black Angebot900 SEK Regulärer Preis1 799 SEK
(4.8)
Spare 30%Clark knitted crewneck - BeigeClark knitted crewneck - Beige
Clark knitted crewneck - Beige Angebot699 SEK Regulärer Preis999 SEK
(4.8)
BestsellerSpare 30%Aden Superior Stretch Overshirt - GreyAden Superior Stretch Overshirt - Grey
Aden superior stretch overshirt - Dark grey Angebot839 SEK Regulärer Preis1 199 SEK
(4.7)
Spare 50%Taribo vest - BeigeTaribo vest - Beige
Taribo vest - Beige Angebot900 SEK Regulärer Preis1 799 SEK
(4.8)
Spare 30%Aden cord zip - Orion blueAden cord zip - Orion blue
Aden cord zip - Orion blue Angebot769 SEK Regulärer Preis1 099 SEK
(4.9)
Spare 30%John boucle half zip - Light beigeJohn boucle half zip - Light beige
John boucle half zip - Light beige Angebot769 SEK Regulärer Preis1 099 SEK
(5.0)
Spare 30%Colby knitted full zip - BlackColby knitted full zip - Black
Colby knitted full zip - Black Angebot839 SEK Regulärer Preis1 199 SEK
(4.8)
Spare 30%Colby knitted full zip - JavaColby knitted full zip - Java
Colby knitted full zip - Java Angebot839 SEK Regulärer Preis1 199 SEK
(4.8)
Spare 30%Theo gauze shirt - GreenTheo gauze shirt - Green
Theo gauze shirt - Green Angebot769 SEK Regulärer Preis1 099 SEK
Spare 30%Harlow superior stretch trousers - BlueHarlow superior stretch trousers - Blue
Harlow superior stretch trousers - Blue Angebot769 SEK Regulärer Preis1 099 SEK
(4.8)
Spare 50%Micah checked overshirt - BeigeMicah checked overshirt - Beige
Micah checked overshirt - Beige Angebot750 SEK Regulärer Preis1 499 SEK
(4.7)
Spare 30%Dylan cord overshirt 3.0 - BrownDylan cord overshirt 3.0 - Brown
Dylan cord overshirt 3.0 - Brown Angebot979 SEK Regulärer Preis1 399 SEK
(4.8)
Spare 30%Logan scissor cap - BlueLogan scissor cap - Blue
Logan scissor cap - Blue Angebot349 SEK Regulärer Preis499 SEK
(4.4)
Spare 30%Caleb knitted half zip - BlackCaleb knitted half zip - Black
Caleb knitted half zip - Black Angebot769 SEK Regulärer Preis1 099 SEK
(4.8)

Smart casual men: Core pieces for flexible outfits

The smart casual men wardrobe starts with simplicity. Our neutral-toned shirts, structured overshirts and lightweight jackets are built for layering and movement. These pieces are made to fit into both work settings and relaxed weekends, perfect when you want to keep it sharp but not overdressed. It’s how to style smart casual outfits without trying too hard.

Mens fashion: Stay cool while looking clean

Dressing for heat means prioritising comfort. Our mens summer fashion line features breathable shirts, unlined jackets, and relaxed cuts that move with you. For those searching for mens holiday clothes, this is modern mens fashion that works from late breakfasts to late nights – all without changing. It’s designed for travel, leisure and sun, but still looks structured.

Men fashion with focus on utility and comfort

We focus on men fashion that mixes visual clarity with function. In our mens clothing, details like reinforced seams, clean fits and soft fabrics come standard. This isn’t trend-led – it’s made to last. So whether you're building up your everyday mens clothes, packing light for a weekend, or refreshing your look, our menswear guy pieces adapt to your day.

Rooted in the
Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of
Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of autentic and minimalistic menswear inspired by the ground where Scandinavian fashion
has it’s true roots.

We are true Scandinavian design.

Customers rate us 4.8/5 based on 1539 reviews.