10 years

Where it started

Four friends from the football pitch. A grandfather who was a master cutter. A town built on textile. Ciszere is founded in Borås.

The backbone

Two garments take shape: the Aden zip shirt and the Neo faux suede overshirt. The pieces that would become our backbone and are still bestsellers. Small runs, sold to friends and friends of friends.

All in

Fabrics, fits and factories: the year we learned how a garment is really made. We put everything we had into our first real photo shoot. Our first retailers came on board, external investors joined, and we quit our jobs to go all in on Ciszere.

Growing fast

A new website, and growth of more than 500 percent. Ten drops in one month, our first Black Week, and the moustache shirt: a campaign where every krona of profit went to Mustaschkampen.

Sold out

January: every single product gone. Then a pandemic and a world in chaos. We dared to keep going and, after two years of work, we launched our first trousers. Six years later, they are one of our most important categories.

Five years

We dressed footballers and creators and launched our next bestseller, the Dylan cord overshirt. Our first cap, first shorts, and an overshirt made in Sweden in eighteen pieces. We also played our first April Fools' joke, the red tracksuit, and started a tradition for the years to come.

The Pile jacket

The Pile jacket took Sweden by storm and, over a single August night, became our best-selling product. Our first sneaker, after ten prototypes. First knitwear, first puffer, first jeans. A new warehouse in Borås, and Ciszere lands on Zalando.

Our April Fools' joke, the world's first football sneaker, fooled plenty of people, and they still ask for the shoe. And terry was packed in everyone's suitcase for the summer.

Selling a look

We went big on retail and grew fast across fashion stores. We invested heavily in lookbook shoots and began working to sell a complete look rather than a single product. The Signature capsule, the Ellipse concept, our first leather jacket and first chinos, and newsletters in three languages.

Building new

We outgrew our online store and built a new one, and started selling to retailers in the Netherlands. We worked hard on new textures: the pleated set, heavy knitwear two years in the making, and our very first bag. The collaborations kept coming.

The whole brand

Even more focus on photography. Dazed Nights was the name of the collection, with twenty-seven matching sets, the first cardigan and the return of Dylan. More products, a broader range and finer quality. The year we truly became a complete brand.

We have only just begun

The world's largest shirt, sewn in Borås. Our first limited football shirt ahead of the World Cup. More collaborations with talented creators than ever, and we keep pushing the limits of what menswear can be.