Timeless Elegance: Old Money Style for men
The old money style for men has made a steady comeback in recent years. Not really a trend, and definitely not about flashy branding—it’s more about tradition, heritage, and a certain kind of quiet confidence. It’s rooted in the aesthetics of generational wealth, where timeless pieces take priority over seasonal fashion.
What is old money?
Text: Oscar Andersson / Published 2025-04-08 / Guides
The old money aesthetic originally stems from European aristocracy and American East Coast elites in the early 20th century. Think Oxford shirts, loafers, tailored blazers, and cashmere sweaters. These were not just fashion choices—they were part of a larger culture of understated luxury.
This style was particularly influenced by institutions like Ivy League universities, British country clubs, and classic tailoring houses. Garments were usually made from durable, high-quality materials like tweed, wool, and linen, not just for the look but for function and longevity.
You can still see its influence today in collections focused on preppy or heritage-inspired clothing. It’s never really disappeared—it’s just evolved.
Explore more about timeless outerwear styles here: men’s jackets and coats.
What Defines Mens Old Money style Today?
When people talk about mens old money style, they usually mean minimalistic and well-fitted clothes in neutral tones—navy, cream, olive, charcoal. Logos are either very small or completely absent. The emphasis is more on quality and silhouette than on drawing attention. Some of the common items you’ll see in a wardrobe with this aesthetic include:
- Linen or cotton button down shirts
- Crewneck or v-neck sweaters
- Wool or chino trousers
- Loafers or brogues
- Blazers made from wool or cashmere
In colder climates, layering is key. A trench coat or a tailored overcoat fits seamlessly into this look. If you're into vintage details, accessories like a leather belt, classic wristwatch or silk scarf also tie into this style without feeling forced.
How It Fits in Modern Fashion
Unlike many modern trends driven by social media and fast fashion, old money style for men isn’t about what’s popular this season. It’s about dressing in a way that looks good no matter the decade.
That said, there's been renewed interest in this look, particularly among younger generations looking for alternatives to fast fashion. It’s common to see the old money aesthetic trending on platforms like TikTok and Instagram—though sometimes in a more exaggerated or stylised way than its original form.Still, the core principles remain the same: invest in fewer, better pieces. Prioritise natural materials. Avoid logos. And lean into subtlety over showiness.For refined casual wear, you might want to browse the men’s knitwear collection.
How to Embrace Old Money Style in Everyday Life
Adopting the old money style for men doesn't mean you need access to exclusive clubs or tailor-made suits from Savile Row. It’s more about making thoughtful choices—picking materials that last, keeping to a neutral colour palette, and choosing garments that fit well without trying too hard.
Start simple: a well-fitted blazer, clean-cut chinos, and a cotton shirt can go a long way. Avoid loud prints or logos, and instead focus on texture and layering. Items like loafers, knitted sweaters, and classic coats can help form a base you can return to year after year.
Most importantly, the old money aesthetic isn’t about copying a look exactly. It’s about understanding the values behind it—quality, subtlety, and consistency—and applying them in a way that works for your daily life.
Get your old money look here
