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New arrivals

PRE-SPRING 2026.
 Explore a diverse range of styles that redefine men's fashion, catering to various tastes and preferences. Whether you lean towards the polished appeal of urban aesthetics or the rugged allure of outdoor-inspired designs, our collection offers options that effortlessly align with every aspect of your lifestyle.

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54 products

Designer's choiceDale suede sneaker - BrownDale suede sneaker - Brown
Dale suede sneaker - Brown Sale price1 199 SEK
Dale leather sneaker - WhiteDale leather sneaker - White
Dale leather sneaker - White Sale price1 199 SEK
Fred boucle overshirt - BeigeFred boucle overshirt - Beige
Fred boucle overshirt - Beige Sale price1 299 SEK
(4.5)
Colby knitted full zip - BlueColby knitted full zip - Blue
Colby knitted full zip - Blue Sale price1 199 SEK
Top pickDani linen overshirt - Forest GreenDani linen overshirt - Forest Green
Dani linen overshirt - Forest Green Sale price1 199 SEK
(4.6)
Dani Linen overshirt - Sunburst beigeDani Linen overshirt - Sunburst beige
Dani Linen overshirt - Sunburst beige Sale price1 199 SEK
(4.6)
Landon suit trousers - GreyLandon suit trousers - Grey
Landon suit trousers - Grey Sale price1 199 SEK
Caleb knitted half zip - BlueCaleb knitted half zip - Blue
Caleb knitted half zip - Blue Sale price1 099 SEK
Ronie jersey rugger - BlueRonie jersey rugger - Blue
Ronie jersey rugger - Blue Sale price1 099 SEK
Ronie jersey rugger - GreenRonie jersey rugger - Green
Ronie jersey rugger - Green Sale price1 099 SEK
Ethan Heavy Relaxed Fit trousers - BrownEthan Heavy Relaxed Fit trousers - Brown
Ethan Heavy Relaxed Fit trousers - Brown Sale price1 199 SEK
Ethan Heavy Relaxed Fit trousers - BlackEthan Heavy Relaxed Fit trousers - Black
Ethan Heavy Relaxed Fit trousers - Black Sale price1 199 SEK
Roux washed canvas jacket - GreenRoux washed canvas jacket - Green
Roux washed canvas jacket - Green Sale price1 599 SEK
Caleb knitted half zip - BeigeCaleb knitted half zip - Beige
Caleb knitted half zip - Beige Sale price1 099 SEK
(4.8)
Harlow linen trousers - Light greenHarlow linen trousers - Light green
Harlow linen trousers - Light green Sale price1 199 SEK
(4.9)
Designer's choiceDale suede sneaker - Light beigeDale suede sneaker - Light beige
Dale suede sneaker - Light beige Sale price1 199 SEK
(4.9)
Damien boucle shirt - BeigeDamien boucle shirt - Beige
Damien boucle shirt - Beige Sale price1 099 SEK
(4.7)
Fred boucle overshirt - BlackFred boucle overshirt - Black
Fred boucle overshirt - Black Sale price1 299 SEK
(4.5)
Designer's choiceEddie knitted sweater - Light greenEddie knitted sweater - Light green
Eddie knitted sweater - Light green Sale price999 SEK
(4.8)
Evander suit zip overshirt - BeigeEvander suit zip overshirt - Beige
Evander suit zip overshirt - Beige Sale price1 199 SEK
(4.5)
Evander suit zip overshirt - BlackEvander suit zip overshirt - Black
Evander suit zip overshirt - Black Sale price1 199 SEK
(4.5)
Fred boucle overshirt - GreenFred boucle overshirt - Green
Fred boucle overshirt - Green Sale price1 299 SEK
(4.5)
Harlow linen trousers - BlueHarlow linen trousers - Blue
Harlow linen trousers - Blue Sale price1 199 SEK
(4.9)
Harlow linen trousers - GreenHarlow linen trousers - Green
Harlow linen trousers - Green Sale price1 199 SEK
(4.9)
Selling fastHarlow linen trousers - Sunburst beigeHarlow linen trousers - Sunburst beige
Harlow linen trousers - Sunburst beige Sale price1 199 SEK
(4.9)
Landon suit trousers - BeigeLandon suit trousers - Beige
Landon suit trousers - Beige Sale price1 199 SEK
(4.3)
Lung melange t-shirt - Dark BlueLung melange t-shirt - Dark Blue
Lung melange t-shirt - Dark Blue Sale price399 SEK
Lung melange t-shirt - Dark GreyLung melange t-shirt - Dark Grey
Lung melange t-shirt - Dark Grey Sale price399 SEK
Lung melange t-shirt - Light GreyLung melange t-shirt - Light Grey
Lung melange t-shirt - Light Grey Sale price399 SEK
Lung melange t-shirt - Off-whiteLung melange t-shirt - Off-white
Lung melange t-shirt - Off-white Sale price399 SEK
Lung melange t-shirt - Olive GreenLung melange t-shirt - Olive Green
Lung melange t-shirt - Olive Green Sale price399 SEK
Spring newsLyfer straight jeans - BlueLyfer straight jeans - Blue
Lyfer straight jeans - Blue Sale price1 099 SEK
(4.1)
Spring newsLyfer straight jeans - Dark greyLyfer straight jeans - Dark grey
Lyfer straight jeans - Dark grey Sale price1 099 SEK
(4.1)
Nash vegan suede jacket - BeigeNash vegan suede jacket - Beige
Nash vegan suede jacket - Beige Sale price1 599 SEK
(5.0)
Nash vegan suede jacket - BlueNash vegan suede jacket - Blue
Nash vegan suede jacket - Blue Sale price1 599 SEK
(5.0)
Nash vegan suede jacket - BrownNash vegan suede jacket - Brown
Nash vegan suede jacket - Brown Sale price1 599 SEK
(5.0)
Nelson knitted polo - Palm LeafNelson knitted polo - Palm Leaf
Nelson knitted polo - Palm Leaf Sale price1 099 SEK
(4.8)
Neo vegan suede overshirt 2.0 - BeigeNeo vegan suede overshirt 2.0 - Beige
Neo vegan suede overshirt 2.0 - Beige Sale price1 399 SEK
(4.7)
Top pickNeo vegan suede overshirt 2.0 - BlackNeo vegan suede overshirt 2.0 - Black
Neo vegan suede overshirt 2.0 - Black Sale price1 399 SEK
(4.7)
Neo vegan suede overshirt 2.0 - GreenNeo vegan suede overshirt 2.0 - Green
Neo vegan suede overshirt 2.0 - Green Sale price1 399 SEK
(4.7)
Nikolaj vegan zip hoodie - BeigeNikolaj vegan zip hoodie - Beige
Nikolaj vegan zip hoodie - Beige Sale price1 099 SEK
Nikolaj vegan zip hoodie - BlackNikolaj vegan zip hoodie - Black
Nikolaj vegan zip hoodie - Black Sale price1 099 SEK
Noel embroidered t-shirt - BlackNoel embroidered t-shirt - Black
Noel embroidered t-shirt - Black Sale price699 SEK
Noel embroidered t-shirt - WhiteNoel embroidered t-shirt - White
Noel embroidered t-shirt - White Sale price699 SEK
BestsellerQuincy linen overshirt - BlueQuincy linen overshirt - Blue
Quincy linen overshirt - Blue Sale price1 399 SEK
(4.8)
Quincy linen overshirt - Forest greenQuincy linen overshirt - Forest green
Quincy linen overshirt - Forest green Sale price1 399 SEK
(4.8)
Quincy linen zip overshirt - Sunburst beigeQuincy linen zip overshirt - Sunburst beige
Quincy linen zip overshirt - Sunburst beige Sale price1 399 SEK
(4.8)
Redy viscose blend shirt - BlackRedy viscose blend shirt - Black
Redy viscose blend shirt - Black Sale price1 199 SEK
(4.8)
Spring newsReuben knitted half zip sweater - Light greenReuben knitted half zip sweater - Light green
Reuben knitted half zip sweater - Light green Sale price1 099 SEK
(4.8)
Vander zip shirt - BlackVander zip shirt - Black
Vander zip shirt - Black Sale price999 SEK

Rooted in the
Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of
Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of autentic and minimalistic menswear inspired by the ground where Scandinavian fashion
has it’s true roots.

We are true Scandinavian design.

Customers rate us 4.7/5 based on 1581 reviews.