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New arrivals

SPRING/SUMMER 2026.
 Explore a diverse range of styles that redefine men's fashion, catering to various tastes and preferences. Whether you lean towards the polished appeal of urban aesthetics or the rugged allure of outdoor-inspired designs, our collection offers options that effortlessly align with every aspect of your lifestyle.

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Reuben knitted half zip - Midnight ocean blueReuben knitted half zip - Midnight ocean blue
Reuben knitted half zip - Midnight ocean blue Sale price1 099 SEK
Spring newsReuben knitted half zip sweater - Light greenReuben knitted half zip sweater - Light green
Reuben knitted half zip sweater - Light green Sale price1 099 SEK
(4.8)
LimitedCiszere Football JerseyCiszere Football Jersey
Ciszere Football Jersey Sale price499 SEK
(5.0)
Sold outAden superior strech overshirt - GreenAden superior strech overshirt - Green
Aden superior strech overshirt - Green Sale price1 199 SEK
(4.7)
BestsellerAden Superior Stretch Overshirt - BlackAden Superior Stretch Overshirt - Black
Aden superior stretch overshirt - Black Sale price1 199 SEK
(4.7)
BestsellerSold outAden Superior Stretch Overshirt - GreyAden Superior Stretch Overshirt - Grey
Aden superior stretch overshirt - Dark grey Sale price1 199 SEK
(4.7)
BestsellerAden superior stretch overshirt - NavyAden superior stretch overshirt - Navy
Aden superior stretch overshirt - Navy Sale price1 199 SEK
(4.7)
Reuben knitted half zip - BlackReuben knitted half zip - Black
Reuben knitted half zip - Black Sale price1 099 SEK
(4.8)
BestsellerHarlow superior stretch trousers - BlackHarlow superior stretch trousers - Black
Harlow superior stretch trousers - Black Sale price1 099 SEK
(4.8)
Harlow superior stretch trousers - BlueHarlow superior stretch trousers - Blue
Harlow superior stretch trousers - Blue Sale price1 099 SEK
(4.8)
BestsellerHarlow superior stretch trousers - Dark greyHarlow superior stretch trousers - Dark grey
Harlow superior stretch trousers - Dark grey Sale price1 099 SEK
(4.8)
Ryder full zip hoodie - BlackRyder full zip hoodie - Black
Ryder full zip hoodie - Black Sale price999 SEK
(3.7)
Ryder full zip hoodie - BlueRyder full zip hoodie - Blue
Ryder full zip hoodie - Blue Sale price999 SEK
(3.7)
Designer's choiceEddie knitted sweater - Light greenEddie knitted sweater - Light green
Eddie knitted sweater - Light green Sale price999 SEK
(4.8)
Ethan Heavy Relaxed Fit trousers - BlackEthan Heavy Relaxed Fit trousers - Black
Ethan Heavy Relaxed Fit trousers - Black Sale price1 199 SEK
(4.0)
Spring jacketFred boucle overshirt - BeigeFred boucle overshirt - Beige
Fred boucle overshirt - Beige Sale price1 299 SEK
(4.5)
Spring newsFred boucle overshirt - BlackFred boucle overshirt - Black
Fred boucle overshirt - Black Sale price1 299 SEK
(4.5)
Spring jacketFred boucle overshirt - GreenFred boucle overshirt - Green
Fred boucle overshirt - Green Sale price1 299 SEK
(4.5)
PremiumQuinn wool jacket - BrownQuinn wool jacket - Brown
Quinn wool jacket - Brown Sale price3 999 SEK
Sold outEthan Heavy Relaxed Fit trousers - BrownEthan Heavy Relaxed Fit trousers - Brown
Ethan Heavy Relaxed Fit trousers - Brown Sale price1 199 SEK

Rooted in the
Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of
Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of authentic and minimalistic menswear inspired by the ground where Scandinavian fashion
has it’s true roots.

We are true Scandinavian design.

Customers rate us 4.7/5 based on 1643 reviews.