Comments on Year-End Report 2024

Press Release
Strong Growth and Improved Profitability in a Challenging Market – Ciszere Comments on Latest Financial Results

Ciszere reports a successful financial year, with revenue increasing by 17.6% and operating margin improving by 10.7 percentage points, despite a tougher market climate.

“We recognized early on that the industry was heading into more difficult times and chose to act quickly. At its core, our business was already profitable, with a highly appreciated product and the right distribution channels. Instead of making major changes, we focused on micro-optimizations across every part of the business, says Johan, CEO of Ciszere".

The company implemented a series of strategic measures to enhance efficiency: prices were adjusted, the e-commerce platform was switched from WooCommerce to Shopify, packaging was optimized, supplier contracts renegotiated, and return rates were reduced. By fine-tuning hundreds of small details, Ciszere managed to maintain growth while significantly improving its bottom line.

Looking ahead to 2025, the company is better positioned than ever. Investments in both B2B and B2C channels continue, with strong traction already seen in newly entered markets such as the Netherlands and Norway.

“We remain cautiously optimistic. While the overall market remains fragile, we have a clear direction and strong belief in our vision – to become one of Scandinavia’s leading menswear brands,” Johan concludes.