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Black week - All products

Scandinavian quality at a better price. Take advantage of a unique opportunity. 30-50% Only this week.

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30%Shift brushed flannel shirt - BeigeShift brushed flannel shirt - Beige
Shift brushed flannel shirt - Beige Sale price769 SEK Regular price1 099 SEK
40%Mian seersucker shorts - PeachMian seersucker shorts - Peach
Mian seersucker shorts - Peach Sale price599 SEK Regular price999 SEK
30%Gene ellipse washed t-shirt - Duffel bag greenGene ellipse washed t-shirt - Duffel bag green
Gene ellipse washed t-shirt - Duffel bag green Sale price419 SEK Regular price599 SEK
30%Maxton hoodie - GreenMaxton hoodie - Green
Maxton hoodie - Green Sale price699 SEK Regular price999 SEK

Rooted in the
Scandinavian textile legacy

We are a Swedish menswear brand on a mission to tell the untold story of the origin of
Scandinavian design.

Giving the original Scandinavian design a face for a global audience.

Our design symbolise the essence of autentic and minimalistic menswear inspired by the ground where Scandinavian fashion
has it’s true roots.

We are true Scandinavian design.

Customers rate us 4.8/5 based on 1502 reviews.